Research on the Model of E-commerce of China’s Urban Informatization Community
Department of Marketing, Shijiazhuang Information Engineering Vocational College, Shijiazhuang Hebei 050035
Urban informatization e-commerce is a business model of the combination of e-commerce operators and organizational forms of community property management, and the import of people management and property management into e-commerce. This paper analyzes the current situation of Chinese urban community e-commerce and informatization community building. It puts forward the model of community e-commerce based on informatization, and its feasibility was verified by PIECE method. Finally, focusing on the application, the model of community e-commerce based on informatization community is analyzed in detail from the perspective of the role and value, supply chain and collaborative management works. Information services are most likely to succeed in the entry point of e-commerce. The study has shown that the establishment of community e-commerce on the basis of urban informatization community can be regarded as a solution of e-commerce development.
Key words: informatization community / e-commerce model / shopping
© Owned by the authors, published by EDP Sciences, 2014
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