The Current Situation, Problems and Countermeasure Research of Chain-management Development in China
Department of Marketing, Shijiazhuang Information Engineering Vocational College, Shijiazhuang Hebei 050035
At present, Chinese Chain-management, which is still at the initial stage of development, is in obvious disadvantage in the competition with foreign large-scale chain enterprises. Merger, franchise and some other approaches should be adopted by Chinese chain enterprises in order to broad in scale. Furthermore, more attention should be paid to informatization system, constant optimization and upgrade information system. By choosing good promotion and advertising modes to increase customer’s awareness to chain enterprises brand, we could smoothly implement the chain enterprise brand strategy. Finally, chain enterprise management in China will expand under the context of new market.
Key words: chain management / development / brand strategy / logistics informatization
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 2.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.