Initiating New Prospects of Rural Science Popularization in the Digital Media Era
College of Humanities, Zhejiang Shuren University, 310015 Hangzhou Zhejiang, China
a Corresponding author: email@example.com
The development of digital media has brought a new challenge to existing science popularization in the rural areas. In this paper, new experience of rural science popularization on both traditional and digital media in Zhejiang province was introduced. We proposed several strategies for rural science popularization in the digital media era: First, we should strengthen the utilization of traditional platforms such as print media and broadcast and TV media. Then, digital media based on Internet should also be used for science popularization. Last but not least, we should also try to use “the fifth media” to upgrade existing platforms and create new Internet media channels.
Key words: digital media / rural science popularization / new strategies
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 2.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.