The Role of Destination Attributes in Islamic Tourism
1 Faculty of Business and Accountancy, University of Malaya, 50600 Kuala Lumpur, Malaysia
2 Faculty of Commerce, Tanta University, 31515 Tanta, Egypt
The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices which are relevant to tourism at the destination. The results of the Partial least square (PLS) indicated that the tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.
© Owned by the authors, published by EDP Sciences, 2014
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