Analysis on the Changes in Consumer Behavior and Marketing Countermeasure
Zhengzhou Normal University, Zhengzhou, 450044, Henan, China
Currently, there’s a huge change in the media use habit, demand and route to get the information for the consumers, and the right of consumers to release information is mostly realized, indicating an actual return of consumer sovereignty. In such a background, it is undoubtedly the best choice for the marketing of enterprise brand to focus on the target people, manage the client relation and increase the socialized videos.
Key words: consumer behavior / fragmentation / target people / opinion leader
© Owned by the authors, published by EDP Sciences, 2015
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