Women and New Information Technologies in the Public Broadcasting Domain: Television Commercials
School of Communication, City College, Zhejiang University
The paper reviews the current thinking about the relationship between women and information technology and gender roles in television commercials, and then explains how the gender roles of women in television commercials reflect feminist theories. Suggestions are provided to address the problems mentioned. It concludes that information technology is a way of advocating for and consolidating masculinity. In addition, it builds female stereotypes and expands the distinction between men and women.
Key words: Women / New Information Technologies / Public Broadcasting / Television Commercials
© Owned by the authors, published by EDP Sciences, 2015
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