Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform E-Payment
College of Graduate Studies, Universiti Tenaga Nasional (UNITEN), 43000 Kajang, Selangor, Malaysia
This study explores the perceived enjoyment of Malaysian consumers’ in adopting a single platform e-payment system and the relationship between perceived ease of use, perceived usefulness and perceived enjoyment with consumers’ intention to use a single platform that integrates card, internet and mobile. The online survey was conducted on respondents owning either mobile phone, card payment, or internet. Based on analysis using AMOS version 21.0, the results showed that perceived ease of use can be used as mediator of perceived enjoyment. Perceived ease of use was also found to be significant in determining perceived usefulness and consumers’ intention to use the system. This finding also suggests that as consumers perceive the single platform e-payment system as highly enjoyable, easy to use and useful; they would be more ready to use thee-payment system. The results of this study bear social implications on the purchasing behavior of Malaysian consumers and how businesses conduct transactions in the future using novel, single platform e-payment system.
Key words: Enjoyment / Consumers’ Intention / Single Platform e-payment / Card / Internet / Mobile
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.