Applicative Research on Psychological Demand of Audience and the TAXI for People
Wuhan Donghu University, 430012 Wuhan Hubei, China
Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.
Key words: traffic radio station / TAXI for People / Maslow Hierarchical Theory of Demand
© Owned by the authors, published by EDP Sciences, 2015
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