Exploration of the Affecting Factors on the Quit Intentions of Online-Game Players in China
1 Department of Foreign Languages, Wuhan University of Technology Huaxia College, 430070 Wuhan Hubei, China
2 Staff Development Institute of China National Tobacco Corporation, 450008 Zhengzhou Henan, China
a Corresponding author: firstname.lastname@example.org
Online-games are products of hedonic information technology. Players’ addiction will lead to seriously negative consequences. That how to prevent online-game addiction exclusively becomes a problem concerned by whole society. The purpose of this study is to explore the influence factors and its mechanism that can weaken or even eliminate online-game addiction. On the basis of the theory of planned behaviour, anticipated guilt and past behaviour are introduced into the model to explain players’ quit intention of online-game. Data collected from 393 online-game players around China mainland indicate that negative attitude, negative-subjective norm and perceived behavioural control significantly affect the quit intention of online-game players, while the anticipated guilt plays a mediator role. Past behaviour can moderate the relations between the anticipated guilt and the quit intention of online-game players. The more the past game behaviour the player owns, the stronger the positive effects of anticipated guilt on game quit intention he/she will harbor. Conclusions are helpful to the intervention of player’s game behaviour and strengthen the self-control ability of players.
Key words: online-games / addiction / theory of planning behavior / anticipated guilt / past behaviour
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.