The application of pragmatic principles in competitive business writing
College English Teaching and Research Section of General Studies Department, Nanchang Institute of Science and Technology, Nanchang, Jiangxi, China
* Corresponding author: email@example.com
Business English writing, as an important means of communication, plays a vital role in international business communication. And pragmatic principle, as the universal principle, exists in all communication situations. This paper gives a brief introduction to the pragmatic principles and business English writing principles and illustrates the high consistency between these principles. By analyzing samples, it also points out the instructive significance of pragmatic principles in competitive business English writing. To a certain extent, this provides a theoretical support for the research of business English writing.
Key words: politeness principle / redressive strategies / English competitive business writing principles
© Owned by the authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.