Analysis of Dabie Mountain tourism industry internationalization - A case study of Huanggang in Hubei
School of Business, Huanggang Normal University, Huanggang, Hubei, China
SHubei Collaborative Innovation Center for the Characteristic Resources Exploitation of Dabie Mountains, Huanggang, Hubei, China
This paper points out the problems based on relatively backward status of Huanggang Dabie Mountain tourism internationalization: low popularity of the tourism products, insufficient international infrastructure, lack of powerful international guidance, ineffective foreign cooperation, lack of international talents and incomplete tourism product systems; according to the existing problems of Huanggang Dabie Mountain tourism internationalization, this paper puts forward the following recommendations. Huanggang Dabie Mountain tourism should open markets to break regional and industrial monopolies; actively promote regional economic cooperation of the tourism; strengthen publicity effort and broaden publicity channels; excavate universal value of the resources; guide the superior tourism enterprises to list overseas; the government needs to accelerate the international management of the tourism, in order to provide reference for further development of Dabie Mountain tourism in Huanggang.
Key words: Dabie Mountain tourism / internationalization / Huanggang
© Owned by the authors, published by EDP Sciences, 2016
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