Intercultural linguistics as a new academic approach to communication
Faculty of Information Technology and Management, Department of Applied Linguistics, University of Hradec Kralove, Hradec Kralove, 500 03, Czech Republic
a Corresponding author: firstname.lastname@example.org
Intercultural linguistics theoretically describes communicative principles which create the basis for intercultural communication. Languages serve as communicative tools and in the current globalized world they always exist in the context of other languages and cultures. Applied linguistics provides us with many theoretical and practical strategies for communication, however, the paper claims that it is the intercultural linguistics, as a new academic pursuit, which should and could provide us with more sophisticated tools for communication to succeed in the global village we live in.
Key words: Intercultural linguistics / intercultural communication / business communication / linguistics / communication
© Owned by the authors, published by EDP Sciences, 2016
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