Features of transformation and synthesis of national art of India in contemporary design

K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University), 109004, Moscow, Russian

^* Corresponding author: -45@bk.ru

Abstract

The article examines the influence of the national culture of India on modern design. The reflection of ethnic features in different types of art is considered. At the present stage of design development it is important to preserve the age-old traditions of art and culture, synthesis with modern life, materials and technologies. In this regard, of particular interest is the national culture, formed under the influence of economic and geographical (crossing the most important migration and trade routes of Eurasia), climatic conditions, artistic traditions and ancient religious beliefs. Empirical, theoretical and analytical research methods are necessary for the study of ethnic style design. For better perception, the history of Indian culture, which is rich in ancient religious buildings and monuments of architecture, was studied. The heritage of folk culture is a contribution to the art of designing modern design. The study revealed that the ethnic (Indian) style in design, has undergone numerous changes in its development, United the traditions of different cultures. Born before our era, Indian art has transformed from laconic and elementary forms into exquisite and multifaceted with an abundance of a decorative pattern. The growing interest of modern society in ethnic design, national art of the East, and in particular India, gives new opportunities for designers to use the centuries-old heritage of these countries in their activities.