| Issue |
SHS Web Conf.
Volume 116, 2021
10th Annual International Conference “Schumpeterian Readings” (ICSR 2021)
|
|
|---|---|---|
| Article Number | 00054 | |
| Number of page(s) | 7 | |
| DOI | https://doi.org/10.1051/shsconf/202111600054 | |
| Published online | 30 July 2021 | |
Innovation management in high school visual communications: from heraldry to animation
PNRPU, 29, Komsomolsky prospect, Perm, 614990, Russia
* Corresponding author: Lektorova2015@yandex.ru
The article considers problems of innovative practices of building visual communication in higher education. In the theoretical part of the article, the authors’ model of university brand identity and a model of university logo identity are proposed. The research part presents the initial analysis results of the graphic design of university logos and the data on 80 logos comparative analysis, performed according to the color, font, symbol, shape criteria. Based on the results of the study, comparative analysis of the identified trends in formation of logos of Russian and foreign universities was conducted.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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