Marketing Strategies of Huangshan Hotel Homestay Industry in the Post-Epidemic Period

Huangshan University

^* Corresponding author: ziyili1130@163.com

Abstract

In an increasingly competitive business environment, marketing strategy plays a very important role, providing the basis for marketing plans and indicating future courses of action. A systematic marketing strategy includes the organization’s goals, policies, and actions to conduct business effectively. With the passage of time and the improvement of the transportation system, the tourism B&B industry in Huangshan City has made great progress and has played a vital role in enhancing the image of tourism in Huangshan. Tourism is one of the fastest growing and oldest industries; the marketing of available hotel services is critical at all levels and destinations. The new crown epidemic in recent years will also promote the role of innovative ideas that help to enhance the hospitality industry is developed and effective decision making strategies are followed and implemented by the industry in general and prominent hotel groups in particular to attract potential travelers. This paper highlights the challenges faced by the Huangshan hotel B&B industry in the post-epidemic period in terms of hardware facilities and services and future strategies to address these challenges through literature analysis and a study of the current situation of small and medium-sized hotels and B&Bs in Huangshan. It also proposes measures to improve operational efficiency to make this prestigious industry practical and feasible.