Research on the Cultivation of Endogenous Motive Forces for Changing Customs and Customs in the Process of Rural Revitalization

School of Marxism, Hohai University, Nanjing 210000, China

^* Corresponding author: yft2002@foxmail.com

Abstract

This article is based on the background of rural revitalization in China to conduct research on the cultivation of endogenous driving forces for changing customs. It mainly focuses on the “endogeneity” of power, introduces elements with the characteristics of the new era such as “new rural talents”, pays attention to the occurrence and evolution of “new bad customs” in the social change, systematically analyzes the generation and operation mechanism of the endogenous power of changing customs, and makes a field survey of the development of changing customs in rural areas of Rugao City, China, especially the cultivation of the endogenous power of the main body, Analyze the factors that hinder the role of endogenous driving force in the construction of local rural customs, construct a mechanism model for cultivating endogenous driving force, and then propose targeted suggestions, summarize general experience, promote the revitalization of rural culture, and develop a new era of rural civilization.