| Issue |
SHS Web Conf.
Volume 172, 2023
International Scientific and Practical Conference on Social Sciences and Humanities: Scientific Challenges of the Development of Modern Society (SHCMS 2023)
|
|
|---|---|---|
| Article Number | 02049 | |
| Number of page(s) | 4 | |
| Section | Institutional Economics: History, Problems and Prospects | |
| DOI | https://doi.org/10.1051/shsconf/202317202049 | |
| Published online | 12 July 2023 | |
Trends and Prospects for the Development of the Global Private Banking Market
Kadyrov Chechen State University, 32 Sheripova Street, Grozny, 364024, Russia
* Corresponding author: fatima05012003@gmail.com
Due to the increase in the number of billionaires in the world, the importance of private banking has been increasing in recent years. The COVID-19 pandemic accelerated the process of introducing digital technologies into the private banking sector, and banks that did not plan changes in their business models due to the preferences of their VIP clients had to adapt to the new conditions. In these conditions, the problem of maintaining the loyalty of borrowers becomes particularly relevant for them. The article is devoted to an overview of the digital transformation of private banking services, as well as determining the prospects for development in this sector.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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