| Issue |
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
|
|
|---|---|---|
| Article Number | 02016 | |
| Number of page(s) | 5 | |
| Section | Legal Regulation and Media Communication Research | |
| DOI | https://doi.org/10.1051/shsconf/202317802016 | |
| Published online | 23 October 2023 | |
Rethinking Ethos: A Comparative Analysis of Persuasive Character Building in Classical Antiquity through the Lenses of Aristotle, Cicero, and Quintilian
Xianda College of Economics and Humanities, Shanghai International Studies University, Shanghai, China
* Corresponding author: 13611768898@163.com
This text aims to reexamine the role of ethos in persuasion through a comparative analysis of the viewpoints of the great classical rhetoricians Aristotle, Cicero, and Quintilian. By comparing these viewpoints, it seeks to demonstrate their similarities and differences. The study reveals that Aristotle emphasizes the moral aspect of character, Cicero focuses on the artistry of rhetorical techniques, and Quintilian places greater importance on adapting to the practical context of the audience. The perspectives of Aristotle, Cicero, and Quintilian provide us with profound insights that contribute to a reconsideration of the role of ethos in persuasion.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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