Examining Media Co-socialization by Parents and Its Impact on Body Satisfaction among Female College Students in Mainland China on WeChat

Sociology, School of Sociology and Ethnology, Beijing, 102488, China

^* Corresponding author: 20191043102@ucass.edu.cn

Abstract

This study investigates the phenomenon of media co-socialization by parents on WeChat, focusing on its implications for body satisfaction among female college students in Mainland China. With the ubiquity of digital media platforms, parental involvement in children’s media experiences, including discussion and content sharing related to body image, has gained prominence. While relevant research has examined the relationship between social media and body satisfaction among adolescents and parental influence, few studies delve into digital platforms like WeChat or address this context specifically in Mainland China. Employing in-depth interviews and content analysis, this study reveals diverse modes of parental media co-socialization on WeChat, spanning health advice, beauty tips, and fashion guidance. Its impact on body satisfaction varies, from minimal influence to reduced impact as students gain independence, or enhanced satisfaction due to positive feedback. Participants’ attitudes towards parental influence on body image ideals range from acceptance of disagreements to avoidance of discussion. This research contributes vital insights into the complex dynamics of media co-socialization and its implications for body satisfaction. It underscores the need for tailored approaches to address body image concerns and promote open family communication.