The role of self-construal in decision making

Wuhan Britain-China School, Wuhan, Hubei, China

^* Corresponding author: liuyan@wust.edu.cn

Abstract

This paper aims to explore the connection between self-construal and making choices. The existing research mainly used the research method of questionnaire survey, questionnaire data analysis form self-construction scale, self-construal scale for researchers to understand the relationship between individual perception and others. The concept and theory of self-construal are widely applied in various research fields, such as decision-making and pro-society. Self-decision theory was first proposed from the study of individual motivation. Through empirical analyses, self-control and moral decision-making factors, self-control and pro-social decision, personal needs and environmental needs were discussed. People’s self-construal of different categories for self-decision is one of the important factors. By applying the concept and theory of self-construal to decision, self-construal is an important factor. Self-decision theory is a continuous interpretation theory. Self-decision of individual self-realization is a dynamic process, involving internal motivation, internalized external motivation and emotional integration of three parts. The different classifications will have different psychological impulses and psychological demands, thus affect the motivation of individual tendency, ultimately affecting people’s decision making.