| Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
|
|
|---|---|---|
| Article Number | 03007 | |
| Number of page(s) | 6 | |
| Section | Branding and Marketing | |
| DOI | https://doi.org/10.1051/shsconf/202419903007 | |
| Published online | 23 October 2024 | |
Fast fashion revolution: Assessing UR brand through SWOT analysis
Beijing Keystone Academy, 101318 Beijing, China
* Corresponding author: Xinyue.bao@student.keystoneacademy.cn
In the past decade, with the growth of technology, social media, fashion demands, and economic growth, these all show great opportunities and potential for fast fashion brands to grow and develop. This article takes an example of a Chinese brand UR to look at the whole fast fashion industry and analyze it through the SWOT, therefore looking at its position and the fast fashion industry as a whole. This essay analyses and summarizes the Strengths, Weaknesses, Opportunities, and Threats faced by domestic fast fashion firms using the SWOT analysis approach. It examines the UR brand's success elements across other fast fashion businesses, serving as a model for the growth of China's quick fashion apparel industry. Moreover, take a panorama look at the potential solution for solving the future issues that UR is facing, then it could solve the problem easily according to the possible combination of the S, W, O, and T perspectives.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.