| Issue |
SHS Web Conf.
Volume 200, 2024
2024 International Conference on Sustainable Economy and Social Sciences (SESS 2024)
|
|
|---|---|---|
| Article Number | 01016 | |
| Number of page(s) | 5 | |
| Section | Sustainable Economy | |
| DOI | https://doi.org/10.1051/shsconf/202420001016 | |
| Published online | 31 October 2024 | |
Analysis of Metaverse and International Marketing Strategy: A Case Study by Using Roblox as a Sample
Business School, Ningbo University, Ningbo, China
* Corresponding author: 3167875842@qq.com
Virtual reality technology is significantly affecting global business marketing strategies. This article uses Roblox as a case study to explore the application and impact of virtual reality in international marketing. The article reviews the current status of virtual reality, analyzes the importance of international marketing and traditional models, proposes the impact of virtual reality on international marketing strategies, and predicts potential changes in the future market. The study found that while there are challenges to international marketing of virtual reality, these limitations can be overcome with sound strategies. This article provides theoretical support and practical guidance for enterprises’ marketing in virtual reality.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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