The Influence of Financial Literacy, E-Money Use, and Self-Control, on Consumptive Behavior in Generation Z

Management, Faculty of Economics and Business, Universitas Sains Al-Qur’an

Abstract

This study aims to determine the effect of social media, financial literacy, e-money use, and self-control on the consumptive behavior of Generation Z on students of the Faculty of Economics and Business, Al-Qur’an University of Science class of 2021. Consumptive behavior can be explained by seeing a phenomenon that an individual does not know or cannot distinguish a need or just fulfill a desire. Frequent use of social media will bring up advertisements for a product. This can have an impact on the desire to buy products, resulting in consumptive behavior. Good financial literacy is expected to help all individuals carry out good financial behavior. The reality that is often encountered today is the tendency of students who have low abilities in financial literacy to make the wrong decisions in consumption. Excessive use of e-money can trigger consumptive behavior. By controlling themselves, students are expected to control their behavior in all ways, to avoid consumptive behavior. The population in this study is Generation Z in students of the Faculty of Economics and Business, Al-Qur’an University of Science, Class of 2021. The sample of this study used purposive sampling technique with 80 respondents. This study uses a quantitative approach with multiple linear analysis methods with the IBM SPP version 24 application.