| Issue |
SHS Web Conf.
Volume 217, 2025
1st UNSIQ International Symposium on Economics and Business “SMEs’ Competitive Advantage: Digital Technology and Internationalization” (UISEB 2024)
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 15 | |
| Section | Accounting and Financial Management in the Digital Era | |
| DOI | https://doi.org/10.1051/shsconf/202521701006 | |
| Published online | 26 May 2025 | |
Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory
1,3,4 Universitas Islam Malang, Lecturer, Malang, Indonesia
2 Universitas Brawijaya, Lecturer, Malang, Indonesia
The decision-making behavior of Generation Z as future decision makers is very important to know and understand. This study was motivated by the lack of research on the decision-making behavior of Generation Z, especially in the field of management accounting. Prospect Theory was chosen as the theoretical basis for testing the existence of decision-making bias, namely Certainty Effect, Reflection Effect and Isolation Effect. The instrument used was adopted from Kahneman & Tversky (1979) with adjustments according to Indonesian conditions. The results of the study showed support for Prospect Theory although not entirely. Students experienced a certainty effect but with a weaker effect compared to the results of the Kahneman & Tversky (1979) study. While in the Isolation effect and Reflection effect tests, students were significantly proven to experience it. The results of this study have an important impact on the design of accounting education in training students to make management accounting decisions in conditions full of uncertainty.
Key words: Prospect Theory / Management Accounting / Behavioral Bias / Certainty Effect / Reflection Effect / Isolation Effect
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.