Research on the Market Positioning and Operational Strategy of New Energy Vehicle Brands Going Global — Based on the Support and Optimization of Cross-Border Financial Services

Nanyang Business School, Nanyang Technological University, 639798, Singapore

^* Corresponding author: Xliu050@e.ntu.edu.sg

Abstract

Affected by both carbon reduction policies and energy transition, the development of the global NEV (New Energy Vehicle) industry was booming. Being the biggest NEV manufacturer, Chinese companies are seeking to expand and enter into the foreign market. Specifically, this paper investigates how the cross-border financial services support the going abroad of Chinese NEV brands from the aspects of payment efficiency, capital liquidity and risk management. Examples include the use of blockchain-based cross-border payment technologies, which have been proven to vastly lower transaction costs and settlement times, thus significantly raising NEV enterprises’ operational efficiency. Tailored solutions of finance for supply chain, cross-border finance and foreign exchange management further enable operational agility in foreign markets. Specifically, through case studies of BYD and NIO, this paper examines how fintech and cross-border payment systems optimize payment collection, improve capital efficiency, and reduce financial risk, and how in response fintech accelerates internationalization through cross-border operations. This study fits into the body of knowledge of global financial strategies for NEV brands, whilst underpinning the critical role of fintech in streamlining cross-border capital flows. The policy implications of this study encourage fintech integration in NEV sector and suggest an investor who can invest in companies with strong fintech ability will help improve both the profitability and the global competitiveness of NEV enterprises.