Issue |
SHS Web Conf.
Volume 218, 2025
2025 2nd International Conference on Development of Digital Economy (ICDDE 2025)
|
|
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Article Number | 03019 | |
Number of page(s) | 8 | |
Section | Digital Economic Governance: Policy and Sustainability | |
DOI | https://doi.org/10.1051/shsconf/202521803019 | |
Published online | 03 July 2025 |
The Relationship between Data Privacy and Consumer Trust
Chengdu Foreign Languages School, 611731, Chengdu, China
* Corresponding author: xiyingyyds2023@163.com
Customer trust functions directly as a direct function of their privacy rights. Anxiety about data handling by collectors leads customers to lose trust which might reduce their business involvement. For increasing customer trust businesses should establish proactive precautions to protect their data by providing clear collection policies and strong security protocols. These security practices help build consumer trust which generates better transaction willingness and business accomplishments. Under the Personal Information Protection Law of the People’s Republic of China together with the Civil Code of the People’s Republic of China businesses must satisfy legal requirements during consumer data management. The absence of proper data protection measures can lead to major penalties under the law. Improving consumer trust in data security requires companies to implement common industry standards that include getting users’ clear permissions and providing updated privacy policies and limiting data utilization to predefined purposes. Companies need to develop quick response systems which will notify affected users and regulatory bodies about breaches while also needing to develop mechanisms to address data security incidents promptly. Third-party audits through independent bodies provide more assurance about compliance.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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