Crisis Communication and ESG: How Companies Manage Reputation in the Era of Information Transparency

LSPR Institute of Communication & Business, Postgraduate Programme, Jakarta 10220, Indonesia

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Abstract

In the era of information transparency, crisis communication and corporate social responsibility (ESG) are becoming increasingly important for companies in managing their reputation. This research aims to explore how companies integrate crisis communication practices with ESG initiatives to maintain and improve their image in the eyes of the public. The method used in this research is a qualitative case study, with data collection techniques through in-depth interviews with PR practitioners and analysis of related documents. The results show that companies that manage crisis communication effectively tend to apply a proactive approach, emphasizing transparency and accountability in their communication. In addition, the integration of ESG practices in crisis communication not only helps in mitigating negative impacts, but also increases public trust as well as mitigation efforts. In conclusion, this study confirms the importance of synergy between crisis communication and ESG in building a strong corporate reputation in the digital era not only for external but internal delivery. Recommendations for further research include a deeper exploration of specific strategies used by companies in various industries to preparing a handling crisis book as a guideline in dealing with crisis communication.