Research on the Promotion of Trust-Based Property Management Model and Residents' Acceptance Intention: Based on Structural Equation Model and Grey Relational Analysis

School of Management, Wuhan University of Science and Technology, Wuhan,, China.

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Abstract

Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study constructs a multivariate structural equation model, incorporating "community environment", "effort expectancy", and "facilitating conditions" into the core variable system. Combined with the grey relational analysis model, it explores the influencing mechanism of community residents' acceptance of the trust-based property management model. A total of 752 valid questionnaire samples used in the study have passed reliability and validity tests, meeting the data quality standards for empirical research. The results show that: social influence can significantly improve the social cognition of the trust-based property management model and exert a direct positive impact on residents' acceptance intention; effort expectancy and facilitating conditions play a promoting role through indirect transmission paths, constituting the core improvement directions for optimizing the trust-based model. This study provides theoretical basis and practical guidance for the optimization and upgrading of the trust-based property management model, the effective stimulation of community residents' participation enthusiasm, and the construction of a community governance pattern featuring co-construction, sharing and co-governance.