Research on the Impact of Artificial Intelligence Generated Content on Consumer Willingness

School of Economics and Management, North University of China, Taiyuan, China

^* Corresponding author: hyunk709@gmail.com

Abstract

This study explores the application effect of Artificial Intelligence (AI) generated content in hotel marketing. Using a 2×2 experimental design, the effects of artificial and Artificial Intelligence sources, product introduction and event promotion type copywriting on consumers’ booking intention are compared. Through the data analysis of the questionnaire, it is found that there is no significant difference in the overall impact between AI copywriting and artificial copywriting, but consumers’ trust in AI technology significantly affects their consumption preferences. Regression analysis shows that trust and acceptance of AI are important predictors of booking intention. This study shows that among Generation Z consumers, AI-generated content has a broad acceptance basis and provides a theoretical basis and practical suggestions for hotel brands to use AI for content production. At the same time, it also points out limitations such as sample limitations and situation simplification. Future research can further expand this topic by introducing real behavioral data and multi-level samples.