Male Behaviour Standards in Female Perception

The paper is devoted to the analysis of male behaviour standards in female perception. Speech fragments taken from female dialogs explicate the presence of male behaviour standards in female consciousness. Cognitive and semantic analysis of female speech behavior peculiarities allowed us to reconstruct and describe female perception determined by social and cultural reality of linguistic and cultural society they live in. It was discovered that female perception was determined by social and cultural stereotypes and roles. This determination is realized in a strong need to correspond to these stereotypes and roles. Special attention is paid to the pragmatic functions of linguistic units, emotional attitude expressed in speech, to the types of communicative determination, to the evaluation scale and to the perception channel revealed in the process of


Introduction
Linguistic works of recent years combine sociolinguistic, cultural and cognitive components, with the speaker in the centre of attention.One of the main functions of the language, in addition to the transmission of information and determination, is orientation of the person in his own cognitive space [1].Language is considered as a system of orienting, where the circumstances play a decisive role [2].
Genderology is a relatively new branch of linguistics, but recently it has been actively developed.Genderology refers to the structures of language, recognizing their significant role in the mechanisms of cultural gender representation, which makes linguistics one of the most important scientific disciplines through which the process of knowledge of gender can be realized.Almost all areas of language can be studied in a gender aspect [3].
Gender studies have a sociocultural character.Intergender relations are actively manifested in the language.Gender is part of both collective and individual consciousness.The gender predetermines many physiological reactions, including speech."Gender should be considered as a cognitive phenomenon, manifested in stereotypes fixed by the language" [4].

Modern approaches
In modern science, gender is interpreted not as a biological phenomenon, but as a multicomponent sociocultural phenomenon, it is explained by general tendency towards anthropocentrism and by the integration of various branches of humanitarian knowledge [5].Gender is considered as a sociocultural construct, as a conventional phenomenon and as a discursive factor of variable intensity [6].
A significant achievement in the cognitive paradigm is the creation of the theory of the personality, its structure includes three levels: the linguistic picture of the world, the conceptual picture of the world and motivational and pragmatic attitudes [7].

Object peculiarities
The study of the emotional sphere of individuals has its own characteristics, because emotions are a part of intrapsychic phenomenon."External manifestations of emotions inevitably has a partial fixation of several levels of linguistic personality, because cognitive, emotional and volitional processes are not isolated in the integral psychological structure of the personality, but it is functioning in unity, highlighting those that play the greater role in reflecting the world and regulating behaviour on this segment of human activity " [8].Speech is one of the most universal and common ways of actualizing emotions.It is noteworthy that the language is dominated by the emotions of disapproval, i.e. negative emotions can be expressed much more diversely than positive ones [9].Neutral means of language, depending on the author's intention, can become expressive [10].There is an emotional, figurative, aesthetic transformation of the pragmatic meanings of linguistic units.All the knowledge about emotions the individual absorbs in the process of socialization.It is socialization that promotes that individual and situational experiences are constituted as social and typical experiences [10].As social phenomena, emotions are subject to social regulation and control [10].These rules are determined by the value scale of the society and they change in accordance with national history and culture.The study of the manifestation of gender characteristics allows us to reconstruct and describe the mental space mediated and determined by the social and cultural being of a particular cultural community.

Aims
This gender study is to reveal roles, norms, values, and personal traits [11] through the analysis of the pragmatic and communicative context in which gender is constructed, and to reveal the impact of extra-and intralinguistic factors on this process [12].

Research focus
Gender is a tool through which both individual and collective consciousness perceives and evaluates the world in the process of historical and cultural development [13].The following factors of gender communicative behaviour were taken into consideration: sociability, emotionality, communicative affability, etiquette, control, communicative distance, the ratio of verbal and nonverbal components, and much more [14].

Data choice
The discourse of the comedy "Deffchonki" is taken because behind the comedy often social and psychological, personal and public top problems are hidden.We tend to talk only about what is important for us.Cinematography is aimed at a mass addressee, focused on the core of social qualities and on what is perceived as a deviation from it.The study of the comedy allowed us to obtain information about the features of perception of reality, and its gender peculiarities.
Special attention was paid to the first episode, because it has the function of involving and attracting and keeping the audience attention.

Data characteristics
The comedy "Deffchonki" was chosen because the main theme of communication in it is everyday issues.In everyday communication, we often encounter nonstandard communicative situations, it is minimally conventionalized in comparison with other types of communication, but much richer in thematic content, in terms of organization and implementation, since the ethical and cultural filter is absent in most cases, the degree of freedom of the speaker is limited only by the presence of children or old people.Their presence automatically activates the action of these filtersimposes many thematic, lexical, stylistic and even intonational taboos on speech.
The analysis of speech behaviour was made with the support on the components of the communicative situation (addressee, addressee, their social roles and intentions, subject of speech, etc.), which determine the form of the speech.The main method used in the research is cognitive and semantic analysis.

Value hierarchy and receptive stereotypes
During the analysis of speech discourse, it was noted that women often "invade" in the cognitive space of men: • they build a value hierarchy for them: (Zoya) Are you sick?It is already like his relative (about his attitude to the bottle of expensive alcohol).I saw how he grabbed it.He even gave it a name.
• they give the receptive stereotypes: (Masha) Underwear is very important in a relationship.White is the colour of innocence, and you would remove the ambiguity of the situation.Redhighlights the passion!But put on black.Black makes you slim!
• they play the role of a judge and approve the boundaries of what is permissible: (accountant) He has the habit of taking the beauties to the most responsible positions.
Often, women make conclusions instead of man and then try to impose it on a man, this later leads to the conflict: • plan for a man: (Masha) Since childhood I've dreamed of two children -a girl and a boy.The main thing is to give birth before you are 26, and the second time before 28 years, so that the difference would be small, and the elder child could take the younger child to the kindergarten.

Functions, emotional background, type of determination, values, scale, leading channel of perception, intensifiers
The main function is to extend the cognitive program of the future to the partner, showing its importance and constructing a hierarchical system.Significance is transmitted through the image of the duration expressed by the lexeme in the phase meaning (since childhood).The duration of the repetition of the actions is laid down in predicative meanings (dreamed, take to the kindergarten).The hierarchy is built by consistent argumentation.Psycho emotional intensification is in the absolute beginning of the statement (the main thing).Then a complex syntactic structure is used to model the future.
Emotional background: desire.The main type of determination: time (since childhood, before 26, before 28 years) and time-type Scale: a good impression produced on a man is evaluated as "positive" for the future relationship development, a bad impression is evaluated as "negative" for the future relationship development.
The leading channel of perception: rational in relation to the man and emotional in relation to herself (to be interesting for somebody, unrealized, ridiculous hen).
Different types of modality explicate the probability models of reality and role behaviour (I can't be the first to phone, he should not know, it is necessary to prove).
A woman tries to convert her wish into the reality in order to improve her own position the man pays attention for (It is necessary to prove that I have been busy with something, or he will think that I have been sitting and waiting, and he will consider me an unrealized woman.He will decide, that he is interesting for me.And he should not know).

Conclusion 6.1 Results
In the analysis of female speech discourse, it was discovered that the core spheres of male interest in female perception are women themselves and alcohol.
The following male behaviour standards connected with women were identified.The man pays the most attention to the woman's shape and beauty.Then we must mention that man wants innocence and passion to be combined.For the long-term relations, it is important woman to be intelligent and active in profession and in social life.
Female perception analysis shows that women often try to influence (with a little success) on the picture of the world and on the values and orientations of men, trying to match them with their own.Spheres of women's interest are work, recreation, personal life, plans for the future, marriage, family, children, friends.
It was observed that women, in comparison with men, are stronger been influenced and have greater dependence on social and cultural stereotypes and roles.
Male receptive standards about appearance and behaviour give birth to a great need for women to match with it (to look attractive, to get married, to have children, to be active at work, to have many interests and friends).
On the language level, this is evidenced by the multiple inclusions of the modal components of need and necessity in the discourse of the utterance (is no need, could be, should not know, would be, I have to know, you would remove).

Conclusion
Dominant psychoemotional background of female verbal behaviour -a desire or dream.Speech reproduction of the male receptive stereotypes has a detailed character; it is included into the female speech in the form of complex sentences.If the male standard does not suit the female standard, the woman fills with emotions, and her speech fills with exclamations, emotional words with affective character.Speech behaviour of a woman reflects the orientation toward the value of the partner's world and reflects the desire for the best future in an idealistic way.