Open Access
| Issue |
SHS Web Conf.
Volume 234, 2026
International Conference on Innovation Economy and Business Management (ICIEBM 2026)
|
|
|---|---|---|
| Article Number | 01015 | |
| Number of page(s) | 7 | |
| Section | Consumer Psychology & Behavioral Insights | |
| DOI | https://doi.org/10.1051/shsconf/202623401015 | |
| Published online | 19 June 2026 | |
- D. Leone, F. Schiavone, F.P. Appio, et al. How does artificial intelligence enable and enhance value cocreation in industrial markets? An exploratory case study in the healthcare ecosystem. J. Bus. Res. 129, 849–859 (2021). [Google Scholar]
- M.J. Hatch, M. Schultz, Toward a theory of brand co-creation with implications for brand governance. J. Brand Manag. 17, 590–604 (2010). [Google Scholar]
- R.P. Bagozzi, U.M. Dholakia, Antecedents and purchase consequences of customer participation in small group brand communities. Int. J. Res. Mark. 23, 45–61 (2006). [Google Scholar]
- M.J. Hatch, M. Schultz, Of bricks and brands: From corporate to enterprise branding. Organ. Dyn. 38, 117–130 (2009). [Google Scholar]
- M. Wang, N. Huo, X. Zhou. Research on the mechanism of value co-creation in digital brand communities——From the perspective of an experience-driven logic. Nankai Manage. Rev. 24, 92–103 (2021). [Google Scholar]
- D. Ye, W. Lin. The driving factors behind user participation in value co-creation behaviors within virtual brand communities. China Circ. Econ. 35, 93–105 (2021). [Google Scholar]
- M. Chi, X. Bi, Y. Xu. The impact of governance mechanisms on customer participation in value co-creation behaviors——An empirical study on virtual brand communities. Manage. Econ. 42, 144–159 (2020). [Google Scholar]
- H. Zhang, Y. Jiang, Y. Lu, et al. The value of customer co-creation experiences empowered by social media: Multidimensional structure and multi-level impact effects. Manage. World 38, 150–168, 10-17 (2022). [Google Scholar]
- N. Yang. A study on the relationship between customer participation in value co-creation and brand image building. Manage. Res. Dev. 42, 87–93 (2021). [Google Scholar]
- M. Wang. Value co-creation and the operational performance of time-honored brands in the context of digital transformation——Micro-level data testing based on online virtual communities. Bus. Econ. Res., 82-85 (2022). [Google Scholar]
- H. Zhang, S. Gupta, W. Sun, et al. How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social capital. Inf. Manag. 57, 103200 (2020). [Google Scholar]
- L. Chen. Research on the factors influencing mobile live streaming users’ payment intention——From the perspective of immersion theory. Southeast. Commun. 98-101 (2018). [Google Scholar]
- J. Wang. A study on the factors affecting user loyalty of mobile news apps based on user perceived value, Doctoral dissertation, Beijing Jiaotong University, (2016). https://doi.org/10.7666/d.Y3125479 [Google Scholar]
- X. Zhang, X. Gao. Research on the intergovernmental river basin ecological compensation mechanism from a game theory perspective. Value Eng. 37, 110–112 (2018). [Google Scholar]
- Y. Kong. A study on the operation mechanism of think tanks from the perspective of knowledge value realization, Ph.D. thesis, University of Chinese Academy of Sciences (2018). [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.