Open Access
| Issue |
SHS Web Conf.
Volume 234, 2026
International Conference on Innovation Economy and Business Management (ICIEBM 2026)
|
|
|---|---|---|
| Article Number | 03003 | |
| Number of page(s) | 12 | |
| Section | Digital Transformation, Platforms & Business Models | |
| DOI | https://doi.org/10.1051/shsconf/202623403003 | |
| Published online | 19 June 2026 | |
- L. Küng, Strategic Management in the Media: Theory to Practice, 2nd ed. (SAGE, London 2017) [Google Scholar]
- P.M. Napoli, Audience Evolution: New Technologies and the Transformation of Media Audiences, (Columbia University Press, New York 2011) [Google Scholar]
- M. Cioppi, I. Curina, B. Francioni, et al., Digital transformation and marketing: A systematic and thematic literature review. Italian Journal of Marketing 2023, 207–288 (2023) [Google Scholar]
- R.G. Picard, The Economics and Financing of Media Companies, 2nd ed. (Fordham University Press, New York 2011) [Google Scholar]
- J. Pulizzi, The rise of storytelling as the new marketing. Publishing Research Quarterly 28, 116–123 (2012) [Google Scholar]
- G. Holliman, J. Rowley, Business to business digital content marketing: Marketers’ perceptions of best practice. Journal of Research in Interactive Marketing 8, 269–293 (2014) [CrossRef] [Google Scholar]
- L. Nixon, K. Apostolidis, E. Apostolidis, et al., AI and data-driven media analysis of TV content for optimised digital content marketing. Multimedia Systems 30, 25 (2024) [Google Scholar]
- Deloitte: Digital media trends 2025: Social platforms are becoming competitive for entertainment time—and even more competitive for business models. https://www.deloitte.com/ (2025). Last accessed 2026/03/21 [Google Scholar]
- CTR China, CTR Radio and Television Media Digital Development Research Report. https://www.ctrchina.cn/rich/report/528 (2022). Last accessed 2026/03/21 [Google Scholar]
- O. Garganas, Digital video advertising: Breakthrough or extension of TV advertising in the new digital media landscape. Media 5, 749–765 (2024) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.