Open Access
| Issue |
SHS Web Conf.
Volume 234, 2026
International Conference on Innovation Economy and Business Management (ICIEBM 2026)
|
|
|---|---|---|
| Article Number | 04006 | |
| Number of page(s) | 9 | |
| Section | Corporate Finance, Governance & Strategic Management | |
| DOI | https://doi.org/10.1051/shsconf/202623404006 | |
| Published online | 19 June 2026 | |
- Y. Yoon, R. Deng, J. Joo, The effect of marketing activities on web search volume: An empirical analysis of Chinese film industry data. Appl. Sci. 12, 2143 (2022) [Google Scholar]
- F. Simon, M. Cambefort, Do endorsers contribute to the social standing of brands? Exploring social judgments about celebrities versus influencers. J. Bus. Res. 200, 115671 (2025) [Google Scholar]
- N. Um, Impact of parasocial interaction, perceived ad message authenticity, and match-up between brand and celebrity in evaluation of Instagram celebrity-based brand endorsement. Sustainability 14, 2928 (2022) [Google Scholar]
- L. Qiu, X. Chen, T.J. Lee, How can the celebrity endorsement effect help consumer engagement? A case of promoting tourism products through live streaming. Sustainability 13, 8655 (2021) [Google Scholar]
- Á.F. Papp-Váry, Á. Rönky, Building brands with superheroes, building superheroes with brands: The brands of Iron Man and Captain America in the Marvel Cinematic Universe. Businesses 5, 19 (2025) [Google Scholar]
- C. Pelau, P. Nistoreanu, L. Lazar, R. Badescu, Celebrity vs. product: A neuroscientific approach to the distractors in food advertising for sustainable marketing. Sustainability 14, 12768 (2022) [Google Scholar]
- L.J. Gutzeit, V. Tiberius, Business and management research on the motion picture industry: A bibliometric analysis. J. Media. 4, 1198–1210 (2023) [Google Scholar]
- S. Spaid, Popular culture in a digital society: Nine paradoxes. Encyclopedia 6, 12 (2026) [Google Scholar]
- A. Monteiro, S.R. de Sousa, G. Marques, M. Arraya, Film-induced tourism and experiential branding: A purpose-driven conceptual framework with an exploratory illustration from Monsanto (Portugal). Tour. Hosp. 7, 24 (2026) [Google Scholar]
- R.P. Drianda, N.A.R. Lestari, M. Kesuma, Branding Seoul: Multi-celebrity participation in destination branding. Tour. Hosp. 7, 39 (2026) [Google Scholar]
- K. Cini, J. Abela, Forecasting film audience ratings: A natural language processing approach to script and production data. Entertain. Comput. 55, 101043 (2025) [Google Scholar]
- C.T. Madongo, Z. Tang, T.O. Chiwaridzo, The recursive engagement economy of film success: Social media eWOM, box office sustainability, and marketing efficiency in China. Sustain. Futures 11, 101654 (2026) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.