Articles citing this article

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The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis

Abul Kalam, Chai Lee Goi and Ying Ying Tiong
Young Consumers 26 (1) 1 (2025)
https://doi.org/10.1108/YC-07-2023-1800

Trends in Research on Strategic Communication, Strategic Integrated Communication, Personal Branding and Brand Advocacy in the Context of Higher Education

Jacobus M. De Villiers, Anette Degenaar and Lynnette Fourie
Communicare: Journal for Communication Studies in Africa 44 (1) 36 (2025)
https://doi.org/10.36615/rjj5g096