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Cited article:

Influence of Aesthetics on Customer’s Choice of Unrated Budget Hotels in Nairobi Kenya

Lucy Wangari Gichira, Moses Miricho and Florence Wanjiku Njau
International Journal of Innovative Science and Research Technology 3470 (2025)
https://doi.org/10.38124/ijisrt/25may2011

Transformations of customer loyalty attitude in marketing: Key components of modern loyalty

Jelena Nikolajenko-Skarbalė and Rasa Viederytė-Žilienė
Innovative Marketing 19 (4) 105 (2023)
https://doi.org/10.21511/im.19(4).2023.09