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Cited article:

Packaging: herramienta del marketing para el posicionamiento de una marca en Andahuaylas

Roxana Zúñiga Oscco, Henrry Wilfred Agreda Cerna, Rocio Victoria Quispe Rupaylla and John Peter Aguirre Landa
Revista Venezolana de Gerencia 26 (5 Edición Especial) 520 (2021)
https://doi.org/10.52080/rvgluz.26.e5.34