Articles citing this article

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Cited article:

The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics

Bekimpilo Bhebe, Marlé van Eyk and Adele Potgieter
South African Journal of Economic and Management Sciences 29 (1) (2026)
https://doi.org/10.4102/SAJEMS.v29i1.6262

SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL

Selahaddin Kayan and Ali Aycı
International Journal of Management Economics and Business 21 (4) 1665 (2025)
https://doi.org/10.17130/ijmeb.1665277