Articles citing this article

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Cited article:

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From Attitude to Action: A Moderated Mediation Model for the Engagement of Green Attitude, Green Impulse Buying, and Consumer Citizenship Behavior

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Business Strategy and the Environment (2025)
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The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust

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Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country

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How cash-back strategy affect sale rate under refund and customers’ credit

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Operational Research 23 (1) (2023)
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Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India

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Journal of Internet Commerce 22 (3) 395 (2023)
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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

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Journal of Business Research 142 1 (2022)
https://doi.org/10.1016/j.jbusres.2021.12.041