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Cited article:

Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis

Sunardi, Jangkung Handoyo Mulyo, Irham and Jamhari
Heliyon 9 (5) e15969 (2023)
https://doi.org/10.1016/j.heliyon.2023.e15969