Articles citing this article

The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

My heritage matters: Building a strong brand, awareness and image

Emmanuel Kwarteng-Amaniampong, Adele Potgieter and Madele Tait
South African Journal of Business Management 56 (1) (2025)
https://doi.org/10.4102/sajbm.v56i1.4771

Harnessing AI and NLP Tools for Innovating Brand Name Generation and Evaluation: A Comprehensive Review

Marco Lemos, Pedro J. S. Cardoso and João M. F. Rodrigues
Multimodal Technologies and Interaction 8 (7) 56 (2024)
https://doi.org/10.3390/mti8070056