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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Jesus Alcoba, Susan Tumolva Mostajo, Romano Angelico Trinidad Ebron and Rowell Paras Advances in Hospitality, Tourism, and the Services Industry, Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry 285 (2017) https://doi.org/10.4018/978-1-5225-2084-9.ch014