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Online Star vs. Celebrity Endorsements: The Role of Self-Concept and Advertising Appeal in Influencing Purchase Intention

Pengfei Shi, Xiaojing Lu, Yi Zhou, Chaojing Sun, Liying Wang and Biao Geng
Frontiers in Psychology 12 (2021)
DOI: 10.3389/fpsyg.2021.736883
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Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

Gabriel Simiyu, Joyce Komen and Ronald Bonuke
SEISENSE Journal of Management 2 (5) 1 (2019)
DOI: 10.33215/sjom.v2i5.186
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