Articles citing this article

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Cited article:

The Effect of Information Technology on Business and Marketing Intelligence Systems

Wan Nadiah Mohd Nadzri, Azreen Jihan Che Hashim, Muhammad Majid, et al.
Studies in Computational Intelligence, The Effect of Information Technology on Business and Marketing Intelligence Systems 1056 2265 (2023)
https://doi.org/10.1007/978-3-031-12382-5_124

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Yanhui Mao, Yao Lai, Yuwei Luo, et al.
Sustainability 12 (8) 3391 (2020)
https://doi.org/10.3390/su12083391

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Ridwan Adetunji Raji, Sabrina Rashid and Sobhi Ishak
Journal of Research in Interactive Marketing 13 (3) 302 (2019)
https://doi.org/10.1108/JRIM-01-2018-0004