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The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Ridwan Adetunji Raji, Sabrina Rashid and Sobhi Ishak
Journal of Research in Interactive Marketing 13 (3) 302 (2019)
DOI: 10.1108/JRIM-01-2018-0004
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Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Yanhui Mao, Yao Lai, Yuwei Luo, et al.
Sustainability 12 (8) 3391 (2020)
DOI: 10.3390/su12083391
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