Articles citing this article

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Cited article:

Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education

Sailaja Bohara, Ashulekha Gupta and Diksha Panwar
International Journal of Online Marketing 12 (1) 1 (2022)
https://doi.org/10.4018/IJOM.299395

Engaging students through social media. Findings for the top five universities in the world

María del Rocío Bonilla Quijada, Eva Perea Muñoz, August Corrons and Josep-Lluís Olmo-Arriaga
Journal of Marketing for Higher Education 32 (2) 197 (2022)
https://doi.org/10.1080/08841241.2020.1841069

Insights into user engagement on social media. Case study of a higher education institution

María del Rocío Bonilla, Eva Perea, José Luis del Olmo and August Corrons
Journal of Marketing for Higher Education 30 (1) 145 (2020)
https://doi.org/10.1080/08841241.2019.1693475