Articles citing this article

The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

Value creation and destruction in social marketing services: a review and research agenda

Nadia Zainuddin and Ross Gordon
Journal of Services Marketing 34 (3) 347 (2020)
https://doi.org/10.1108/JSM-01-2019-0046