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Cited article:

The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia

Luh Gede Permata Sari Dewi, Natasya Edyanto, Hotlan Siagian

SHS Web Conf., 76 (2020) 01023

Published online: 2020-04-29

DOI: https://doi.org/10.1051/shsconf/20207601023

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