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Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India
How cash-back strategy affect sale rate under refund and customers’ credit
Ata Allah Taleizadeh, Alireza Mahmoudzade Varzi, Alireza Amjadian, Mahsa Noori-daryan and Ioannis Konstantaras Operational Research 23(1) (2023) https://doi.org/10.1007/s12351-023-00752-2
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping