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This article has been cited by the following article(s):
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country
Alex Aruldoss, Sudhir Rana, Satyanarayana Parayitam and Bhuvaneswari Gurumurthy Journal of Marketing Theory and Practice 32(4) 486 (2024) https://doi.org/10.1080/10696679.2023.2221442
Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India