Articles citing this article

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Cited article:

Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country

Alex Aruldoss, Sudhir Rana, Satyanarayana Parayitam and Bhuvaneswari Gurumurthy
Journal of Marketing Theory and Practice 32 (4) 486 (2024)
https://doi.org/10.1080/10696679.2023.2221442

Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India

Sumetha Madhu, Vasanthi Soundararajan and Satyanarayana Parayitam
Journal of Internet Commerce 22 (3) 395 (2023)
https://doi.org/10.1080/15332861.2022.2088035

A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Pooja Goel, Satyanarayana Parayitam, Anuj Sharma, Nripendra P. Rana and Yogesh K Dwivedi
Journal of Business Research 142 1 (2022)
https://doi.org/10.1016/j.jbusres.2021.12.041