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Cited article:

Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications

Hui Jia, Daehwan Kim and Hyunjin Kwon
Administrative Sciences 16 (5) 229 (2026)
https://doi.org/10.3390/admsci16050229

Empowering Sports in the Digital Economy: Change, Opportunity and the Future

Zikun Chen
Highlights in Business, Economics and Management 59 34 (2025)
https://doi.org/10.54097/ddqnsm75