Techniques for upgrading educational standards in tourism: how to integrate business circles into university research?V. B. Agranovich, L.G. Kiryanova, M.P. Zavyalova, V.G. Melnikova and P.A. ArlyapovaSHS Web of Conferences, 28 (2016) 01111DOI: https://doi.org/10.1051/shsconf/20162801111